Why you'd need PRESENTA?

posted on 5/13/2022, in general

PRESENTA is an online platform that automates the production of digital documents such as PDF and images.

It allows to configure graphic templates in order to use an API infrastructure to generate variants at scale.

One of the most obvious context of use is in the image personalization for marketing and communication purposes.

Transactional email

Transactional emails are those sent to specific users, on specific events with the purpose to notify/inform/reply to them, such as:

  • Account alerts (signup, forgot password, etc)
  • E-commerce notifications (shipping, order, etc)
  • General communication (support request, feedback, etc)

Since they are sent to specific people, there’s a huge opportunity to provide more personalized content to them in order to gain more engagement.

PRESENTA can help in this context creating a dynamic image that is personalized using some user-related information (merge-tags). The integration is dead-easy in every email platforms since it provides an image URL.

Newsletter email

Newsletter emails are those sent to targeted audiences, on regular schedule or on specific moment with the purpose to engage them with relevant content, such as:

  • Tutorials, guides, articles
  • News on products/services
  • Promotions, opportunities

They are sent to an audience, for this reason having the possibility to differentiate each email with a personal touch automatically is great to increase the engagement.

PRESENTA can help in this context too by creating a dynamic image that is personalized using some user-related information (merge-tags). The integration is dead-easy in every email platforms since it provides an image URL.

Social Sharing Preview

The social sharing preview (or open-graph image) is the image shown by social networks when someone share a specific URL. It’s a great tool to increase user engagement because an image is way more powerful and attractive than plain text. But a single image for every page underpowers the tool.

PRESENTA can help in this context creating a dynamic image for each webpage automatically using some page-related information (i.e. title, date, author, etch). The integration is dead-easy since it provides an image URL.

To learn more, there’s a basic tutorial of the platform.